Securing a New General Manager for North Foreland Golf Club

CASE STUDY February 2026 North Foreland Golf Club, one of Kent’s most established and respected golf clubs, sought to appoint a new General Manager to lead the next phase of its development. The club required a commercially astute, highly visible leader capable of balancing operational excellence with strong member engagement. With increasing expectations around governance,…

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Three Hiring Trends Every Golf Club Manager Should Know

Here are three hiring trends every golf club general manager should know, and how to act on them: Hire for Personality First, Not Experience The most successful clubs are prioritising attitude, energy, and emotional intelligence over CV’s. You can teach systems, standards, and technical skills, but you can’t teach warmth, work ethic, or genuine service…

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Matthew Dixon Starts as Club Manager at Strawberry Hill

Strawberry Hill Golf Club, the historic nine-hole golf club situated in the leafy Twickenham suburb of Strawberry Hill, is delighted to announce the appointment of Matthew Dixon as its new Club Manager. Matthew brings energy and expertise as he joins the club at a time of continued growth and strengthening community engagement. Founded in 1900…

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New General Manager at Halifax Bradley Hall Golf Club

Halifax Bradley Hall Golf Club has announced the appointment of Anthony Moore as its new General Manager, following a successful recruitment process led by golf-industry specialists Promote People. Moore’s arrival marks the beginning of an invigorating chapter for the club, with a renewed focus on member experience, community engagement, and long-term course development.   With…

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Ayla Golf Resort partners with Promote People to achieve recruitment success

Promote People, the UK-based golf recruitment specialist, is proud to announce its successful partnership with Ayla Golf Resort, Jordan’s premier golf and leisure destination, in the recruitment of a new Golf Operations Manager. From a highly competitive field of candidates, Neil Douglas was appointed – former General Manager at Dragon Golf International in Malaysia and…

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Promote People on Club Talk UK Podcast

We’re on the latest episode of GCMA Insight on Golf Club Talk UK! Expertly hosted by Leighton Walker. We had a fantastic conversation with Tom Brooke, CEO of GCMA, diving into one of the most important topics in golf right now — people, recruitment, and the well-being of those working in golf clubs. Alongside Tom,…

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Promote People opens additional office to support golf industry growth

Promote People, the leading recruitment consultancy specialising in the golf, leisure, and hospitality sectors, has announced the opening of its newest office on the NIX Business centre near Winchester, Hampshire. This expansion marks a significant milestone in the company’s continued growth. The new Hampshire location complements Promote People’s existing offices in Oxfordshire and Berkshire, further…

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GCMA and Promote People join forces to elevate golf club recruitment services

The Golf Club Managers Association (GCMA) and Promote People are delighted to announce a new strategic partnership aimed at elevating recruitment services for golf clubs across the UK. This collaboration will enhance the current advertising and recruitment services offered by the GCMA. Improving the hiring process for golf clubs, ensuring they attract and retain top-tier…

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Stay in Touch – Making the Wait Worthwhile

Your chosen candidate has accepted the offer, congratulations! They will be a fantastic addition to the Team. Now begins a critical phase in both the recruitment and retention journey. Although they may have an extended notice period, our focus should be ensuring they leave their current role well and join us ready, excited, and reassured.…

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