Job Roles
We explore the whole market to find the best senior management talent for your golf venue
We Recruit for Senior Roles in Golf Clubs
Promote People recruit for the key executive staff within a golf club, exploring the whole market to find great candidates that 'fit' with your club's ethos and culture.
Also sometimes known as:
General Manager - Managing Secretary - Secretary - Managing Director - Chief Executive
What do they do?
A golf club general manager serves as the chief executive of the golf facility, responsible for overseeing all aspects of club operations while maintaining high standards of service and member satisfaction. This multifaceted role requires a blend of business acumen, hospitality expertise, and deep understanding of the golf industry.
The general manager's primary responsibility is strategic leadership of the club's operations. They work closely with the board of directors or ownership to develop and implement long-term plans, set policies, and establish financial goals. This includes creating annual budgets, monitoring financial performance, and making strategic decisions about capital improvements, membership programmes, and facility enhancements.
Day-to-day operations fall under their purview, requiring them to coordinate multiple departments. They often oversee the head greenkeeper’s maintenance of the course, work with the head golf professional on golf operational matters and oversee food and beverage operations. The general manager ensures all departments work cohesively to provide the golf venue’s customers with a seamless club experience.
Member relations form a crucial part of their role. They must maintain open communications with customers, address concerns promptly, and create programming that enhances the club experience. This often includes organising social events, golf tournaments, and other activities that foster a sense of community among members.
Human resource management is another key responsibility. The general manager recruits, trains, and supervises staff across all departments, ensuring high standards of service and professionalism. They must build and maintain a positive work culture while managing personnel issues and professional development.
Marketing and membership development also fall under their responsibilities. They develop strategies to attract new members, retain existing ones, and position the club competitively within the local market. This might include implementing membership drives, creating marketing materials, and maintaining the club's reputation in the community.
Financial management requires careful attention to detail and business savvy. The general manager monitors revenue streams, controls expenses, and ensures the club's financial health through effective management of membership subscriptions, food and beverage sales, pro shop operations, and special events.


promote
verb
- support or actively encourage; further the progress of
- raise to a higher position or rank
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